Tag Archives: Benefits of CRO

Introduction to Conversion Rate Optimization

If you own a website of a business then you have a clear idea how expensive online marketing is. Businesses spends millions every day to make their business more popular and get more clients. Although this is also very important, some businesses tend to miss out the point of their whole marketing campaign. Why so? The aim of every marketing campaign is to make more money and spend less and hence have a greater profit. Unfortunately online businesses tend to focus more on getting new customers than actually make sure that the customers which they already have do what they want them to do. Continue reading