Tag Archives: Conversion Rate Optimization Techniques

Conversion Rate Optimization Techniques

So you have an idea of what conversion rate optimization is but you’d like to learn more on the steps involved? Then you’ve come to right place :) . By now we know that the conversion rate is the total number of visitors to your site divided by the total visitors who do what you get them to do. But you might be wondering,

  • Should I use the total visitors or the unique visitors to calculate the conversion rate?

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